A Review of the new Fujifilm GFX 100 II

Medium format cameras were once gated behind enormous price tags, unjustifiable by most, but also unnecessary to most. Then, in the past decade or so, they have been made more accessible, in large part by Fujifilm. This is their latest addition to the GFX range.

In 2018, I was flown to Tokyo for the announcement of the Fujifilm GFX 100, and it truly changed my trajectory as a photographer. I fell in love with the system, the lenses, and the resulting images, and I eventually bought into it. I bought the original GFX 50R and I maintain it is an excellent body for certain types of photography, primarily — at least to my eye — portraiture.

So, when the Fujifilm GFX 100II was announced, my ears pricked up, and it looks to deliver in every facet it set out to do so. It will be a dream camera for many and it's one I'd love to upgrade to, but the real surprise for me was the price tag. The GFX 100 — the original — was $10K and I could not justify it. Now, 6 years later, with inflation through the roof, I braced myself for the GFX 100II to be $15K, but it's half that: $7,500.

Yes, that's a lot of money, but for a cutting-edge, medium format body, it truly is an attractive price. What do you think?

Rob Baggs's picture

Robert K Baggs is a professional portrait and commercial photographer, educator, and consultant from England. Robert has a First-Class degree in Philosophy and a Master's by Research. In 2015 Robert's work on plagiarism in photography was published as part of several universities' photography degree syllabuses.

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2 Comments

It's funny, when viewing the photos between full frame and this medium format size, I don't see THAT big of a difference. I've used this and other GFX cameras myself so I know there is a difference but it isn't something that makes me desire it as much as I would have say 15 years ago. I also don't feel like the GFX camera feels the same size as my other cameras like JP suggests. I've watched Elia Locardi use it out on location for landscapes but for me it's def a studio camera especially if shooting at f/8.0. It's not an opinion a lot of people will hold I know, but for me I value lighter cameras when traveling 9 times out of 10.

I've become more interested the GFX cameras recently, particularly the 100s. Is it reasonable to use canon L lenses on these cameras? I'd love to hear about any experiences anyone has had with doing that. I shoot almost exclusively nature and landscape images, so i'm less worried about fast autofocus or high frame rates.