Exploring innovative marketing strategies is essential for any creative professional seeking to stand out in a crowded market. For those behind the lens, finding fresh ways to showcase their work and personality to potential clients has never been more critical.
Coming to you from Scott Choucino with Tin House Studio, this informative video sheds light on a novel approach to marketing for photographers aiming to differentiate themselves from the competition. Choucino emphasizes the importance of behind-the-scenes content, demonstrating how it can significantly impact client engagement and retention. The video explains that showcasing the personality and work environment of a photographer through behind-the-scenes footage not only makes them more relatable but also highlights the enjoyable atmosphere they create on set. This aspect of marketing is crucial because it often influences a client's decision to choose one photographer over another, based not just on the quality of work, but on the work experience itself.
Choucino's narrative further explores the technical and creative layers involved in producing compelling behind-the-scenes content. He details various methods, from simple time-lapses to the more sophisticated use of gimbals for dynamic video footage, illustrating that there are multiple entry points for this marketing strategy regardless of one's budget. The significance of these methods lies in their ability to convey a story, not just of the product but of the creative process and the people behind it. This strategy not only humanizes the brand but also provides potential clients with a glimpse into the collaborative and creative atmosphere they can expect. Importantly, Choucino discusses how such content can be adapted for different platforms, acknowledging the role of social media in contemporary marketing strategies. Check out the video above for the full rundown from Choucino.
If you would like to learn more about the business of photography, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"
Scott posts a lot of really solid photography education material that goes well beyond the kind of widely-repeated advice that tends to rattle around the internet echo chamber.