Is the Hasselblad X2D Worth It? A Year-Long Review

The Hasselblad X2D 100C isn’t your average camera. It’s designed for those who prioritize image quality above all else, and if that sounds like you, this camera might just be what you’re looking for.

Coming to you from Manny Ortiz, this comprehensive review offers a deep dive into the Hasselblad X2D 100C’s performance and features. Ortiz highlights the exceptional image quality, describing it as the best he has ever experienced. The files are rich, detailed, and the color science is unparalleled, especially when it comes to rendering skin tones. This makes the X2D a standout choice for portrait work, where true-to-life colors and subtle nuances are critical.

However, the camera isn’t without its quirks. Ortiz notes that while the autofocus has improved with updates, it still lags behind more mainstream cameras. The lack of physical controls for moving the focus point can also be frustrating, especially for fast-paced shooting environments. Despite these issues, the camera’s strengths, such as its build quality and intuitive design, make it a joy to use, particularly in controlled settings where speed isn’t the primary concern.

Ortiz also touches on the practicality of using the X2D for different types of photography. While the camera excels in producing stunning images, it may not be the best tool for every job. The large file sizes and slower operation mean it’s better suited for situations where the highest image quality is the priority, rather than for rapid shooting sessions. The camera’s design and the tactile experience of using it are unique, and Ortiz encourages anyone serious about photography to try it out, even if just for a rental. Check out the video above for the full rundown from Ortiz.

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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3 Comments

I really wanted to love this camera. The color science and ergonomics is fantastic. The face detect and focusing is just a struggle for me.

These models would make any camera look good. Actual portraits of people (not models) might mean more.

Anyone doing a review on the X2D needs to have some experience with the H line from Hasselblad. The viewfinder, the color, there are things that Hasselblad has done well for a long time. It's not that the X2D is a bad camera, but it lacks things that some folks really do need.

Like a wired cable release. 'Oh you can use the app' is the worst reply possible, because I'm not doing astro photography with an app on a phone.

The naming around the 'V' lenses is horrible. There is a whole V-mount system, pick a different letter.